Easy Braid Co. Announces YouTube Channel Featuring Products & System Technology

Easy Braid Co. announces the recent launch of their YouTube channel that highlights their advanced desoldering technology.


Minneapolis, MN – November 17, 2011 – Easy Braid Co. announces the recent launch of their informational channel on YouTube. The channel includes a number of videos that highlight Easy Braid’s desoldering products and related fume extraction and inspection systems. The channel can be visited at https://www.youtube.com/user/EasyBraidCo.


There are currently three professionally executed videos on Easy Braid Co.’s YouTube channel that feature available technology that the company has to offer. Specifically, the videos highlight Purex Fume Extraction Analog Range Systems, Purex Fume Extraction Systems, and Easy Braid’s BGA PCB Optical Inspection Systems. Each video provides a comprehensive product overview that covers system components, functionality, and benefits. The videos range in length from 1:39 minutes to 7:32 minutes, providing viewers with the opportunity to gain valuable information in a time-sensitive format.


Easy Braid has plans to continue adding to their collection of YouTube videos in order to increase awareness of their various product lines. Additional videos will also present increased opportunities to communicate the value and service that can be provided by the company.  Videos provide a unique opportunity to connect with potential customers in a no-pressure and informal format. EasyBraid recognizes the value in providing details about their products and services using a medium that is readily available and accessible when the customer is seeking information.


YouTube makes it possible for anyone to post a video online, free of charge. YouTube’s popularity with internet users makes it a valuable tool for businesses to connect with potential customers. Many businesses realize a noticeable increase in their website traffic as they post videos online. This increase is often due to the extensive reach that YouTube has as well as the value that search engines place on video links. Easy Braid Co. is using this valuable marketing tool to extend their market exposure and to increase the traffic to their website.


About Easy Braid Co.

Easy Braid Co. is a Minnesota–based company that specializes in the manufacturing of desoldering wicks, desoldering braids, stencil rolls, solder soakers, swabs, Purex fume extraction systems and Parmi solder paste inspection systems in addition to other related technologies. The company has an international sales base with customers all across the United States and in 20 countries. State-of-the-art technology is used to produce products and systems that can meet the most challenging of applications. More information about EasyBraid Co. is available on their website at www.easybraidco.com.



Press Contact:

Jan Savage

Easy Braid Co.

11543 K-Tel Drive

Minneapolis, MN 55343




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